Parents are essential to target when you are developing your social media plan and other advertising avenues. Compared to their kids, they have a higher percentage of picking out books that their children would like. Furthermore, they believe that educating a child about diversity, and positive lessons are important. The most popular types of books picked out by adults for their kids were ones that made you think and feel. The second largest category was books that would inspire their child to do something good. 13% of parents say they are looking for something that includes, “culturally or ethnically diverse storylines, setting or characters.” 21% of those who were questioned about diversity say books should include LGBTQ people.