Email marketing is a tactic that we sometimes use when promoting books, and the results can be very impressive. However, before I go into this subject and the first email campaign I ever conducted for a book— I want to address a particular question— the idea of buying email lists from companies. Is this Wise?
Kboards is a moderately large website that boasts advertising success to marketers for Kindle readers. We, of course, have advertised books with them but before we get to that— let me give you some statistics about this website.
The following information is an analysis of January 2018 to March 2018, but the information is representative of long-term data.