Collecting Valuable Marketing Data That Gives Security and Answers

How Does Collecting Our Marketing Data Give You Answers?

How do we collect our information? Data collection is an important topic because you— as a marketer— bookseller— or reader— you want to make sure you are not wasting your money! Right?! Of course, you do… I am going to share one of the go-to tools that we use when analyzing ebook platforms to obtain accurate data.

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Podcast: Audiobooks and Ebooks Sales Have Increased! Listen to our Podcast on Audio Platforms!

Summer is Hitting— Sales Increasing— And With This in Mind— Audio is HOT! Audiobook and Ebook Sales

Scroll down to the bottom of the PodBean cast and listen to the PodCast   <– please check this out! LISTEN ON ITUNES HERE –> Itunes link!

In the podcast link, there is a short discussion and introduction to the value of summer and the revenue that will be generated. However, it is mostly a discussion on audio platforms that work for narrators. This article contains information that is not in the podcast.  It is a ten-minute discussion that goes into depth regarding audio platforms you probably have never considered. I hold a conversation with the narrator who manages our parent website.

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Digital Media to Promote Ebooks, and Audiobooks! (Steps and Data)

How to Use Digital Media to Promote an E-Book or Audiobook in 2018

Do you think about the new ways to promote your upcoming E-Book or Audiobook? Are you confused about the “ways” to help a successful launch? We got you set right here! This article will guide you through the entire process on social media. Keep in mind that there is not a magical formula for overnight success; in fact, it requires consistent efforts and the proper application of the process, but this guideline will help.

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How to Ensure That Your Manuscript is Properly Edited

The Trust of the Editing World

I have been editing multiple manuscripts since this business began.  Our sister website (mynarrationstation.com) is already in place, as we get our main website calibrated (marketingindieauthors.com). Lorri Heneveld (my primary audiobook narrator) and I have recently discovered something frightening!

Editing of manuscripts is pitiful! I am not talking about just little grammatical errors like even I occasionally make; we are finding that almost all of the manuscripts we have worked on have had massive amounts of grammatical errors. This is understandable because these books are freshly-written, and it’s the first time they’ve been reviewed by an editor— right?— wrong!

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Tactics and Statistics that Will Help You Market Your Ebook on Amazon and other Platforms

READERS Average Age and Male or Female Targeting in Relation to Ebooks

We have an extremely large database of information that looks into websites, their potential, statistics, and we even go so far as to see what others have written. Yes, we look at customer reviews on their website, but we also look into information on other web platforms dictating other advertiser’s experience. Before we dive into age and the trends they have, I would like to make something clear:

Although you may pay 20 dollars for advertising and only make 10 dollars back, there is a more important detail to consider: If you are receiving reviews then it is worth it! Reviews on Amazon and other platforms increase the rank and offer you a higher potential for further sells. A lot of people make their book free with hopes that they will get reviews. One tactic I use with my clients is put what is called a “Call to Action.” This “Call to Action” says, “Please Review the book.” As simple as that seems, it can often get results.

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AMAZON ADVERTISING AND USING KBOARDS TO PROMOTE YOUR BOOK!

Kboards is a moderately large website that boasts advertising success to marketers for Kindle readers. We, of course, have advertised books with them but before we get to that— let me give you some statistics about this website.

The following information is an analysis of January 2018 to March 2018, but the information is representative of long-term data.

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Marketing is All About Data! I Decided to Share Some Information That Might Be Helpful!

Marketing is All About Data! I Decided to Share Some Information That Might Be Helpful!

  1. Are there certain days that are considered better to market and promote than others? You betcha there are! To begin, in everything I have done regarding marketing I have noticed certain trends. Certain days are more productive. I find these days to be Tuesdays and Wednesdays. In fact, on multiple platforms, including book marketing, early in the morning was the best time. However, would this correlate into Ebook and Audiobook Marketing statistics from major websites? According to Book Gorilla (A Major ebook marketing website), Mondays and Wednesdays have a sizably larger audience. In fact, the open rate average was 47.83 on weekdays. Weekends had the lowest open rates. This may sound surprising, but it gets even more twisted— Weekends had the lowest open rate of all but the highest amount of purchases and sales. Book Gorilla is one ebook company of many that show similar trends. Should we trust them and their results? Although they do have a steady schedule, a million and one factors exist that could affect the open rates but I find similar trends elsewhere. But what I find most assuring is using that information when I use Book Gorilla and I collect data on any other platform I might use.
  2. You must know who you are marketing too! This can be an important factor when writing the book or even designing the cover. First, multiple e-book platforms report that female readers are much higher than male. One statistics say that 85% of e-book readers are females. This alarming large statistic also seems to be true for audiobooks. Another constant theme is that Sci-fiction and Romance seem to be very popular. This also is true for audiobooks (Especially for the Sci-fi category).
  3. I am going to leave you with one last fact before the conclusion. News Corp published a book that sold more than 490,000 ebook copies of their print version. However, what is even more astounding is that 470,000 ebooks units were sold. In other words— STAY ON THE TREND!

So is social media the answer? Sometimes SMM can provide outstanding results, but I see equal, if not better results with marketers who use both ebooks, and audiobook platforms to advertise to consumers. The best strategy is not a simple answer. No. It is built on the compiling of data that shows you where your readers are, and how to market to them. There is no one answer. If you are looking for something simple that will work every time— that just doesn’t exist. You might find a platform that increases sales but data is at the heart of really ramping up your marketing.

Kind Regards,

Max