Editing Books, and the Release of Data About a Marketing Platform for Books

How Important Getting an Editor for Your Book is

While we haven’t posted an article in a while, yes, we are still alive and functioning. So why haven’t we been posting blogs? The simple fact is that we continue to collect data to provide you with the most accurate information available. Doing this requires us to test out ebook platforms and marketing methods not once, or twice, but several times, until we can ensure that the data we report is beyond accurate! However, there is some news to share and a matter that needs addressing…

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Is Amazon the Best Platform For Your Ebook or Audiobook

Amazon is the Best?

Yes, most of the blogs focus on Amazon, but almost all of the information has a general relation to other platforms. However, one reason I am hesitant to release data regarding other ebook and audiobook services is that because many of them are just beginning to evolve and the direction they are heading is not a certainty.

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Tactics and Statistics that Will Help You Market Your Ebook on Amazon and other Platforms

READERS Average Age and Male or Female Targeting in Relation to Ebooks

We have an extremely large database of information that looks into websites, their potential, statistics, and we even go so far as to see what others have written. Yes, we look at customer reviews on their website, but we also look into information on other web platforms dictating other advertiser’s experience. Before we dive into age and the trends they have, I would like to make something clear:

Although you may pay 20 dollars for advertising and only make 10 dollars back, there is a more important detail to consider: If you are receiving reviews then it is worth it! Reviews on Amazon and other platforms increase the rank and offer you a higher potential for further sells. A lot of people make their book free with hopes that they will get reviews. One tactic I use with my clients is put what is called a “Call to Action.” This “Call to Action” says, “Please Review the book.” As simple as that seems, it can often get results.

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AMAZON ADVERTISING AND USING KBOARDS TO PROMOTE YOUR BOOK!

Kboards is a moderately large website that boasts advertising success to marketers for Kindle readers. We, of course, have advertised books with them but before we get to that— let me give you some statistics about this website.

The following information is an analysis of January 2018 to March 2018, but the information is representative of long-term data.

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Ebooks From Amazon and Crazy Facts!

  1. They charge e-books based on megabytes. This means that it is not worthwhile to publish books on Kindle that contain a lot of pictures or graphs. Their fees for file size can get costly and eliminate your income. Meanwhile, websites like Apple’s iBooks allow up to 2 Gigabytes of data without penalty. AND YES! What we are talking about applies to digital sales! It can go up to .30 cents a megabyte. Amazon Kindle Direct Publishing

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Marketing is All About Data! I Decided to Share Some Information That Might Be Helpful!

Marketing is All About Data! I Decided to Share Some Information That Might Be Helpful!

  1. Are there certain days that are considered better to market and promote than others? You betcha there are! To begin, in everything I have done regarding marketing I have noticed certain trends. Certain days are more productive. I find these days to be Tuesdays and Wednesdays. In fact, on multiple platforms, including book marketing, early in the morning was the best time. However, would this correlate into Ebook and Audiobook Marketing statistics from major websites? According to Book Gorilla (A Major ebook marketing website), Mondays and Wednesdays have a sizably larger audience. In fact, the open rate average was 47.83 on weekdays. Weekends had the lowest open rates. This may sound surprising, but it gets even more twisted— Weekends had the lowest open rate of all but the highest amount of purchases and sales. Book Gorilla is one ebook company of many that show similar trends. Should we trust them and their results? Although they do have a steady schedule, a million and one factors exist that could affect the open rates but I find similar trends elsewhere. But what I find most assuring is using that information when I use Book Gorilla and I collect data on any other platform I might use.
  2. You must know who you are marketing too! This can be an important factor when writing the book or even designing the cover. First, multiple e-book platforms report that female readers are much higher than male. One statistics say that 85% of e-book readers are females. This alarming large statistic also seems to be true for audiobooks. Another constant theme is that Sci-fiction and Romance seem to be very popular. This also is true for audiobooks (Especially for the Sci-fi category).
  3. I am going to leave you with one last fact before the conclusion. News Corp published a book that sold more than 490,000 ebook copies of their print version. However, what is even more astounding is that 470,000 ebooks units were sold. In other words— STAY ON THE TREND!

So is social media the answer? Sometimes SMM can provide outstanding results, but I see equal, if not better results with marketers who use both ebooks, and audiobook platforms to advertise to consumers. The best strategy is not a simple answer. No. It is built on the compiling of data that shows you where your readers are, and how to market to them. There is no one answer. If you are looking for something simple that will work every time— that just doesn’t exist. You might find a platform that increases sales but data is at the heart of really ramping up your marketing.

Kind Regards,

Max