Our statistics show a very interesting trend. Although women buy and read more books than men, our data shows that most websites devoted to the promotion of author books and readers have a split audience. For example, a website called http://www.discountbookman.com has 59.93% males and 40.07% female audience. http://www.booksprout.com has 51.16% male audience and a 48.84% female audience. This is an ongoing trend throughout our research.