Yes, we have many exclusive reports on Amazon. We are going to discuss the critical issues that need to be addressed, and we have acquired data through our paid platforms. I am going to share screenshots from many of the statistical findings. However, we need to discuss some problems that should have been spoken about long ago.
And by the way, no we have not forgotten about you guys. We actually have many articles that have yet to be posted because we want to be 100% accurate. I have halted many articles written by a variety of staff because we are still trying to evaluate it. Information is power! We are still gathering data!
I would like you guys to watch a video that we made that displays why we are against freelancers using Facebook. Addmitily, we always test Facebook, BUT we rarely spend money on Ads. If we do spend revenue on ads, it is a minimal amount that is targeted very accurately. Before we begin marketing, we do hours of research that helps us understand who to focus on, where, and a variety of factors that is intended to gather results through information. A freelance marketer is going to waste money using Facebook unless they have guidance from somebody specializing in book marketing (There are very few educated book marketers out there, and even they will have a difficult time). Furthermore, we have been doing this for a very long time, and it is not something a typical marketer is capable enough to generate successful results. We are actually currently testing out a process on Facebook that we believe actually might prove profitable and it is something that the average person could operate with better ease. These results and specifications will come in in the next several months. I would like to stress that we do engage in Facebook when dealing with book publishing companies, and sometimes with authors who have an established reputation or several books released.
Spreading Your Book Across Platforms, Prices and Amazon Has Hidden Fees
Now for some exclusive data that might help you understand the strength of Amazon. The truth is that I run into many people who think that spreading their books across platforms will bring in more customers. Logically, placing a book onto a lot of different platforms would be more beneficial? Right? No! If you are a first-time author or a low sell volume author, stick to Amazon, and go Amazon exclusive. You gain 70% royalties in countries other than America (this can be very good sometimes, but I will admit, bringing in revenue from other countries can be a bit of a challenge). You need to initially price your book no more than 2.99. Preferably- you should price it at .99 cents as you build up reviews. Now, here is a big problem that needs to be discussed because Amazon has hidden fees. The only way you can come across many of their extra charges is by reading the contract (Which I did and dozed off many times through it). While they claim to cover a lot of the costs because they hold the job as the publisher and seller, it is not always the case. Amazon charges your ebook based on how many megabytes it is. This means that if you have a lot of pictures than it costs a lot more. There is a solution. If you chose 35% royalties, they wave the megabyte fee and if you need to calculate it then use the calculator provided in the link. It may surprise you, but if you have a 20-megabyte file, you would actually make more at 35% with Amazon than you would at 70%. Now, if Amazon is taking so much away– what is stopping you from using a platform like Smashwords? Well, I guess nothing but it is tricky. As mentioned in previous articles, the platform decides the percentage they take from the book provided by a third party seller and then that seller takes a portion of that. It often is not worth it, but that’s just the beginning. Amazon owns this market and platforms catering to ebook readers almost entirely focus on the promotion of Amazon books. A report that is going to be released shortly showed that when we ran books through Barnes and nobles, iTunes, and a variety of other platforms; the results were far worse than when we used Amazon. This was regardless of their genre.
Are You Nuts? Why Would I lower My Price?
Why do I suggest lowering the price of your book substantially if you are the first-time author? While 9.99 would be much more profitable, everything is based on supply and demand. Build up reviews and increase sales rank before raising the price. 2.99 is a widely accepted figure, and although Amazon says that this is the best price for a book, I don’t believe that for numerous reasons. Nevertheless, everybody else has accepted this and platforms catering to readers often insist that you do not price your book higher than 2.99. A tactic that was mentioned before and I will suggest again; if you have several books, it would be wise to remove one of them from KDP select and make it free. In many cases, I have seen some significant benefit from the proposed tactic. Mainly if your book is a series. Give them a taste of what you have and then let them buy more.
Bad Books Are Everywhere!
95% of the books out there are not worth readers time. You may be surprised how many clients come to us and insist that we make their book with the terms that it becomes a New York Times bestseller list. It happens more than you would imagine! One woman actually told us that she wanted her book made into a feature film. When we hear that, we instantly refer them to another publisher. While we can provide you with a platform that will generate a lot of buzz, professional reviews of your book, blog posts, author interviews, guest post and more, it is beyond doubt that the book will be making millions of dollars. In fact, I know before I read the book, the odds are that our promotional efforts are going to be great, but not make it on New Your Times bestseller list (Although we always hope for that possibility). Also, our experience is that clients that demand this in the first 30 seconds of speaking with them are going to be trouble. I stated this before, and I will repeat it: We refuse the vast majority of manuscripts that we receive. People don’t want to read crap. We can’t successfully market a book with typos, tense changes, and disruptive flow. Be careful when you are polishing your writing to ensure that it is done by a professional. While it may be expensive, I seriously suggest you pay Grammarly to have a professional edit it. Spending money on a book that nobody wants to read is not worth the time? Right! Well, guess what Amazon is banking on money whether it is an awful book or not- they know that friends and family members will buy the book regardless of how disastrous it is. This brings us to another point. Why do some platforms offer more money?
Which Platform Should I Chose To Promote My Book On?
Some platforms do legitimately offer a higher percentage. While a first-time author is very unlikely to succeed on these platforms, the incentive to use a platform that pays higher makes sense. Right? Wrong! These platforms are owned by major companies, and they all have marketing strategies. They are trying to compete with Amazon, and by offering you higher revenue, they gain a possibility of some sales that are better than no sales at all. They are just using a marketing tactic and manipulating customers. Do you honestly think that the giant billion dollar companies feel sympathetic towards readers and are offering them a good deal from the goodness of their heart? No, they do it because they are desperate for more books and the possibility of more sales as they fight the most significant book industry of all- Amazon. You may think many of Amazon’s policies are entirely utter nonsense. Guess what— they are aware of this, but I have watched them over the years (I worked for Amazon Seller Central for a very long time), and they do not alter their formula until they squeezed the last penny out of what they can. They are excellent at making strategies to monopolize the market, frustrate people, but still make them the ultimate choice for sales and publication. I predict that they will continue to monopolize the market. However, I have been paying close control to Google books, and while they are minimal, I do predict them to rise quite quickly. Data analysis that we perform shows that they are growing in leaps and bounds. What their future will have is yet to be determined.
Graphs of Amazon Performance and Data of Their Overall Strength