Statistics That Will Help You Market a Children’s Book
Book Riot released statistics that show that 47% of reading occurs in the summer (all data was cross-referenced and compared to statistics we have obtained). This is a time to take advantage of readers but guess what, the spike in readers during the summer primarily consists of children 6-17. This report is comprised of over 15 sources that provide the latest and most accurate data. The data in this report will help you target readers for children books. How do you write a book for a younger audience unless you know the statistics behind the scene? (Links to many of the sources are at the bottom of the page.)
89% of children between the ages of 6-17 claim that their favorite books are ones that they pick out. Also, kids say that they are 88% more likely to finish books they pick out themselves. 42% of kids from ages 6-17 pick books that make them laugh. This statistic is common among all studies that were analyzed.
One common factor we assessed was that children ages 6-11 tend to read books that have characters with smart, brave, or strong attributes. In general, these books display characters that the children associate with and want to be like. In fact, 47% of children 6 – 11 tend to enjoy these types of book. This statistic is also largely consistent with 6-17-year-olds with 40% of this group choosing books that reflect the latter characteristics. Also keep in mind that 50% of the books a child considers is recommended by their friends, siblings, cousins, and the internet. This is listed in second place of a preferred method in obtaining books, behind the category of teachers, school Liberians, and the internet.
Girls read than boys. The statistic is 18% versus 30% of readers among girls. The gap in reading widens significantly as a child ages. 6- 8-year-olds spend the most time reading, the second group 9-11 at 39%, and it lowers from there. Also, 27% of boys read for fun versus 37% of girls.
Another critical factor when developing a child’s book marketing plan is ethnic diversity. 17% of Hispanic children ages 12-17 favor books that display different cultures and lifestyles versus 11% of non-Hispanic children. Other factors influence the book choices and reading in general. Higher income families have a much more significant tendency to have children that read books and more books in the house. Education of parents also plays a role. Therefore, it would be wise to target higher income families.
63.5% of teens buy their books from a brand company like Barnes and Nobels. 40.2% of teens have purchased a book from an online retailer like Amazon.
The following statistics refer to readers and what form of the book they generally use:
- 98% of the reading time is on books and this is preferred.
- Kindle and Nook make up 29.4% of books that are read and used as a preferred method.
- Online reading is 16.4%
- Mobile phone 13.5%
***Girls are much more open to using electronic devices for reading than boys.
The most popular method for ages 15-17 in discovering books is social media, such as, Facebook, Instagram and accounts for 26% of book choices.
Targeting parents is something that should be done and is could be considered very effective. This is especially true of mothers who have a higher tendency to read books.
Parents are essential to target when you are developing your social media plan and other advertising avenues. Compared to their kids, they have a higher percentage of picking out books that their children would like. Furthermore, they believe that educating a child about diversity, and positive lessons are important. The most popular types of books picked out by adults for their kids were ones that made you think and feel. The second largest category was books that would inspire their child to do something good. 13% of parents say they are looking for something that includes, “culturally or ethnically diverse storylines, setting or characters.” 21% of those who were questioned about diversity say books should include LGBTQ people.
Books Children Read and Are the Most Popular:
- Green Eggs and Ham (ages 6-8)
- The Cat in the Hat (ages 6-8)
- The Bible (ages 6-8)
- Harry Potter (ages 6- 8)
- Berenstain Bears (ages 9-11)
- Harry Potter (ages 9-11)
- Harry Potter (ages 12-14)
- Diary of a Wimpy Kid (ages 12-14)
- Dork diaries (ages 12-14)
- Harry Potter (ages 15-17)
- Hunger games (ages 15-17)
- Diary of a wimps Kid (ages 15-17)
Harry Potter has brought a revolutionary change to the book world. 33% of kids have read Harry Potter. 87% of these kids read Harry Potter before age 12.
These statistics should give a better idea of how to market a children’s book and what steps you should take. It is clear that parents play a huge role and although marketing a book to a child has extreme advantages, also consider targeting the mother. Try to focus on higher income families and the American States with good school systems. For older kids, social media might be the answer. Among many categories of kids and ethnicity, humorous books are very popular. Keep this in mind. We hope this helps you target your audience on your children’s book, or educate you on some very fascinating statistics.