Is the Website The Fussy Librarian a Wise Choise and Book Sprout
INTRODUCTION (FEEL FREE TO SKIP DOWN)
We have given a lot of reports on websites that you should be cautious when spending money on their platforms. Now, let’s talk about the statistics we gathered from websites that could generate you money. It is actually going to be about two websites (www.booksprout.co and www.thefussylibrarian.com). Further, I briefly go into statistics of what books are trending right now on Facebook and the times and days you will get the most interactions. Even the types of advertisements that will get the most results and the tactics that get the least results. It is my opinion that Facebook is often not the best choice and these statistics might help you understand further. In every campaign we implement; we do a test to see what Facebook will result in, and sometimes we find it can be useful, but do not throw money in the wind. I have come across many individuals who continuously dole out money to social media without results. This is not wise. It takes marketing research, and skill to even gain moderately successful results. The average marketer will not benefit you most of the time.
Our team recently purchased another data inquiry program, and we hired another employee to focus on data collection. We even go into great detail within this article about our own sales numbers and benefits we saw with these platforms when advertising our own books through them. Statistics are vital in factoring the manner you wish to promote. Most freelancers do not realize this. The following are the facts, and they are not how I see them, but the cold hard statistics. They have been cross-referenced and compared to dozens of platforms to secure accuracy. A lot of this is very detailed statistics. Many people will find these statistics very helpful, but if you want to jump straight down, please do. The letters in bold are verified as extremely reliable data.
Critical Factors of the Fussy Librarian
The Fuss librarian has an advantage that most websites do not. It tries to exclusively deal with books that have already gained some quality status. It does this by limiting submissions based on Amazon ratings, as well as reviews. Also, it is also built to give customers great deals. Given this; it is no surprise that 21.15% of the audience on the website is 65 an older. I speculate that this statistic seems to be driven by individuals who seek good deals and assurance that the reading material is of a higher quality. In addition, this website offers a significant amount of books as free reads. If you are marketing a book in that age group, this is one of the highest rated websites with such a sizable audience of 65+. 18.55% are between 25-34 years old. The previously mentioned age group almost always is predominate on website of these sizes. Therefore, it is worth noting marketing a book for older individuals might have better results here. Further statistics also indicate that older people (primarily women) are more likely to leave a review. How big is the Fussy Librarian? It averages a significant amount of monthly unique visitors (unique visitors are people who return more than once), and 107,234 total visitors. This was recorded between April 2018 — Jun 2018. Visits have increased by 12.22% in this time frame. 78.38% of these visits come from the United States. The following statistics cannot be fully verified, but we estimate that 17.91%% of money funneled through the website goes directly to them. (this sum is based on the total assets measured). I want to stress that we went through several platforms and this statistic is the most accurate we could obtain. A competing statistic insinuates that 32.29% of the money engaged within the site is directed towards their financial pursuits. While this seems very contradictory, we think two areas of profit were combined in this example. Both their personal earning and author earning could not be verified with 100% accuracy. This data is not solidified to the point that I can refer to it as a fact. The complexity of their current situation is extremely complicated and involves more details than I am going to go into.
44.72% on the website have been identified as male. 55.28% are females. Consumers most significant interest in the website is kindle related and news. Now I am going to be clear about the issues with Facebook traffic. This is a large website, and 86.55% of their social media comes from Facebook, but this number is from an average of 15,000 views for April — Jun 2018. As I correctly pointed out months ago, the beginning of summer was going to result in a significant spike in sales. The data we have obtained support this. In fact, Jun was one of their best months. This has been true across many platforms. A significant fraction of their users are operating desktops. While this factor might seem irrelevant to you— they all are crucial to marketing methods. For example, the fact that computers are of moderately higher percentage than other advertisement platforms should factor into advertising methods with not just this platform, but others. While their data differs in some significant manners (like age groups that visit), most of this data has a sharp comparison to other platforms. Lastly, I am going to mention that per 10,000 outgoing links 1.52% registered as sales to people spending money on advertisement. While this may seem very low, please consider that a significant portion of the marketing strategy is to give authors a chance to show consumers their books for free (further down our personal results will be listed). If reviews are a result of spending money on their website, it is a benefit. My biggest question for them would be how many reviews are generated from free promotion. The operators of this website declined to leave comments regarding any questions.
Talking about The Fussy Librarian and BookSprout.co
We are not going to talk about the statistics of only one ebook website platform for authors. We are going to compare it to http://www.booksprout.co and then we are going to talk about our own marketing experiences with both platforms.
booksprout.co can be used for free, and there is an estimated 9.15% of 40,000 outgoing links are monopolized by book retailers. If book retailers are investing efforts in this platform, it should bring comfort. 48.84% of related booksprout.co users were interested in shopping. While the dominating category in The Fussy Library was directed at Amazon, book www.booksprout.co came in second place for links with an Amazon destination. Their referral links were all down monumentally in the past month April—Jun, 2018. However, book google referrals were up 810.14%. booksprout.co and thefussylibrarian.com are closely related in category rank. In the past six months, a reported 341 users were active on both of these two websites. We tried to gather information on any publishing agencies that were using either website, and we were unable to obtain data at this point.
Once more, there has been a surge in book sales in the summer. There are, of course, many factors that play into this. The main factor is students— particularly college students. It is beginning to level off. We can state with undeniable certainty that science fiction is a growing field of advertisement on Facebook and books in this area are receiving a lot of interactions. The least interactive field on Facebook was the horror genre.
We can also say with undeniable certainty that videos are the best ways to advertise your book, followed by images, and the least effective are coupons. However, it should be noted that while we are discussing interactions with ebooks on these platforms; the amount of sales from the efforts is not something we can verify at this point. Furthermore, it is an unequivocal fact that the most interactions with these posts occur at 4:00 p.m. and Monday is by FAR the most active days. This is a fact. However, I would like to point out that there can be variations based on your content.
Our Personal Results
I express extreme caution when using Facebook. Studies— including our own show hazy results when marketing books— but most studies show that it is not the most effective manner in many cases. A combination of different promotional strategies is the most effective manner to pursue advertisement. With one book that we promoted on the fussy librarian, we got 925 clicks. However, we tested several methods and forms. One attempt that we made from a book that was not connected to Amazon received almost 0 clicks. Of course, TheFussyLibrarian almost deals exclusively with Amazon, but we had to test the waters. 925 clicks even on Facebook at 50 cents a click is far more expensive than the results that we obtained from their website. Of course, many factors can play a role in how the book is received, but on other platforms, we ran; the results were much less. Twitter is often a mistake to spend money on. If you need statistics on that— we have run vigorous campaigns, and they did not equate to sales on books. The platforms that use Twitter have very low results. When it came to booksprout.co, we were able to obtain reviews. During the entire period mentioned above with 925 clicks from Fussy Librarian, and various other platforms used, we had over 3,000 downloads and spent far more on other advertising methods than the results we gained from thefussylibrarian.com.
At the very least, sign up for booksprout.co and use the free version. 10 minutes won’t hurt you to do a little promotion for your book that might lead to some reviews.
Both of these websites are worth looking into. I am going to reiterate a question that was voiced earlier, “How many reviews are gained when you promote your book for free?” We are not able to state any facts on this matter at this point.
If you have a book that might appeal to an older age group, thefussylibrarian.com might be your answer. They do not spend any money on advertising their services to gain more views on their website, and most of the traffic is direct.
When adverting on Facebook, take notice of the information we have posted. It will help. We will be continuing further monitoring on these websites but are comfortable in asserting that they do get results in the form of downloads.